Since its foundation in 1909, Parkhotel Laurin has maintained a deep connection with art. Each room is adorned with original artworks, frescoes embellish the walls of the bar, and we regularly host cultural, musical, and installation events in our century-old garden. We collaborate with local and international artistic institutions to promote culture and uphold our artistic commitment.
1)We collaborate with partners who share our values: We carefully assess the Corporate Social Responsibility (CSR) approach of our partners, seeking synergies with those who share our passion for sustainability and art.
2)We support local culture: We provide financial support to numerous artistic and cultural projects at the local level, aiming to promote the traditions and know-how of Alto Adige. Furthermore, we offer our hotel as a space for experimentation for young university talents, organizing artistic and cultural workshops to foster constant and sustainable innovation.
3)We transmit our heritage: Throughout our 114 years of operation, we have experienced significant historical moments that we recount with great care and pride. Press conferences, school tours, and participation in local tourism initiatives are just some of the ways in which we share our history and heritage with the community.
At Parkhotel Laurin, art is an integral part of our identity, and we are committed to promoting local art, supporting culture, and preserving our historical heritage for future generations.